| THE VALUE OF EXHIBITIONS |
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| Delivering your customers to you! |
Exhibitions are the greatest shop in the world, offering the visitor a valuable experience and a huge choice. To the exhibitor they offer the best sales and marketing opportunity of all – no other medium concentrates your efforts on the most active buyers in your market at any given time! |
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| The power of exhibitions |
Exhibitions work! They are a powerful, cost-effective marketing medium. Top marketers in virtually every industry have known it for years. The right exhibition is the only marketing medium that: brings your customers to you, allows you to demonstrate your products, answer questions, overcome objections and meet your market face-to-face. |
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| Real Buyers |
Think of your hottest prospects in consumer markets. What is their most valuable commodity? Their time – especially their leisure time! Given the value of their time, what does it say about a prospect who invests a day to visit an exhibition? It says they’re motivated. It says they have a reason to be there. It says they’re serious buyers in active buying mode. |
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Are you using your most powerful marketing medium as much as you should be? Join us at the 2008 Lombard on the Water Boat show and take advantage of this opportunity to meet the most active buyers in your market! |
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| WHY EXHIBIT AT THIS EXHIBITION? |
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| The Irish Marine Federation |
The Irish Marine Federation (IMF) is the national organisation representing both commercial and leisure sectors of the marine industry in Ireland. Organising Boat Shows enables the IMF to promote the image of the industry. |
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| The Organiser |
As Ireland’s leading organiser of specialist exhibitions Expo Events service more than 2,000 exhibitors and 100,000 visitors annually within the Irish Market. Expo are currently working closely with the IMF to deliver an exciting Boat Show experience for both exhibitors and visitors alike. |
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| The Market & the Visitor |
More than 50,000 Irish people participate in marine leisure activities on an average summer weekend alone. The marine leisure supply industry has a turnover of over €100million, of which boating sales account for approximately 40%. According to the IMF the marine sector has the potential to grow by 30% over the next three years.
Historically IMF Boat Shows has attracted male ABC1’s, with visitors being predominately 35-50 years, and many of these fall into the 25-44 year old categor (described in recent market research as ‘Marketer’s new Cash Cows’). This attractive market segment is estimated to have an earning power of circa €20billion, with a discretionary spend in the region of €9million.
Traditionally more than one quarter of IMF boat show visitors are over 50 – a market that should not be discounted as they are frequently affluent purchasers. The IMF Boat Shows act as the Irish marine industry’s shop window and is designed to appeal to boat buyers and boat users of all ages and pockets. With leisure time becoming an increasingly precious commodity the leisure industry has grown more competitive year on year.
This event is designed to attract a strong footfall of boating enthusiasts and those looking to trade up from their current boats. The Boat Show team have devised a strategic marketing campaign to attract these enthusiasts from across all disciplines. This water based event is sponsored by Lombard, who are working closely with the boat show team to ensure that we deliver the right footfall to Malahide Marina this April.
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| The Advertising & PR Campaign |
The Boat Show team are working closely with leading Advertising and PR agencies - AFA O' Meara and Life Communications - to design a strategic marketing campaign. Promotion of the Lombard On the Water Boat Show, an Irish Marine Federation event, will involve a highly targeted nationwide advertising and PR campaign, aimed primarily at current user groups.
In the months directly preceding this exciting IMF event the promotional campaign will be both intensive and highly targeted, ensuring that exactly the right type of people attend the show this April. Advertising will be placed, and editorial sought, across national and regional broadcast and print media, including relevant trade press.
To maximise the effectiveness and reach of the campaign the Boat Show team encourages exhibitors to take advantage of the substantial marketing opportunities and maximise the return on your investment! |
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| MAXIMISING YOUR RETURN |
The Lombard On the Water Boat Show, an Irish Marine Federation event, is much more than a 4-day event! Pre-show planning does pay dividends – 83% of the most successful companies at exhibitions have taken the time to mail customers before the event. Take advantage of our strong promotional campaign – engage with our PR team and check out our top tips in getting more out of exhibitions. |
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| COMING ABOARD FOR THIS EXCITING EVENT |
Stand space is already at a premium for this exciting new event. To avoid disappointment contact us today. We look forward to welcoming you aboard for the largest showcase of boats ever exhibited on the water at a boat show in Ireland! |
