Expo Events support all exhibitions with a substantial and strategic PR & Advertising Campaign – the 2009 Boat Show will benefit from a highly targeted campaign. The PR & Advertising Campaign for the 2009 event has been designed in conjunction with the industries leading PR & Marketing companies – Life Communications (PR Consultants) and AFA O’Meara (Advertising Agency). It is a strategic, highly targeted campaign that follows a two-pronged approach:
(a) targeting the existing audience of sailing enthusiasts, and
(b) targeting new audience – professionals looking for new leisure outlets and new recruits who have not yet experienced water-based sports, activities or holidays.
The Campaign will run across national and local print and broadcast media. Included in the campaign is the opportunity for exhibitors to get involved. We plan to run a number of carefully placed competitions across national and local press.
Offering product as prizes in competitions can provide a substantial return on investment through widespread advertising and promotion and gives the opportunity to both showcase your product and highlight your presence at the show. Contact the organiser today to discuss what opportunities are open to you.