In a constantly changing economic environment b.i.t.e. provides you with the opportunity to preview the latest innovations, test the best products and find ways to take control of your business. With hundreds of top exhibitors, thousands of different products and endless networking opportunities b.i.t.e. is the perfect place for you to do great business.

So many reasons to visit b.i.t.e…

• See and talk to hundreds of top exhibitors
• Discover the latest innovative products and services
• Gain industry knowledge and find out about the most recent market developments
• Network and build new contacts
• Make the most of the show features and visit what is relevant to you from industry talks to international awards

West Coast Cooler
Kick off a girly night out with West Coast Cooler – the perfect accessory to a great night!  The bubbles and fizz match the excitement and anticipation of the start of the evening – the promise of what is to come…

West Coast Cooler is a wine based cooler with exotic fruit flavours. Its crisp, refreshing taste with hints of exotic fruits, ending with an effervescent kick, makes it a refreshing alternative to beer or cider. At 4% vol its strength is similar to beer but lower than wine.

To enjoy at its best, West Coast Cooler should be served chilled. Pour into a tall glass over ice, or direct from the fridge, refreshingly stylish!

It was launched in the Irish market in 1984. Since its launch, its wardrobe has received a number of stylish make-overs. The most significant was in 2004, when a new bespoke bottle was designed for West Coast Cooler. Year on year the brand has experienced positive growth, and over the past 4 years sales have increased significantly.

In 2009 a new addition was added to the West Coast Cooler collection; West Coast Cooler Rosé. Building on the wine credentials of the brand, it is a refreshing wine cooler with berry & exotic fruit flavours. To date it has been a fantastic success with demand far exceeding initial forecasts. It has become this season’s must have accessory!

West Coast Cooler is supported with Advertising and Promotions. This activity is targeted only at females. Before airing, the advertising was extensively researched with consumers to ensure it was relevant and delivered a clear West Coast Cooler message. Other activity includes PR, sampling, on-trade promotions and off-trade activity.

Add some sparkle and style to your next night out with the girls with West Coast Cooler!